Pricing Archives | Vistage Research Center

The CEO Pulse: Tariffs Resource Center

Anne Petrik — Thu, 05 Jun 2025 16:29:00 +0000

Following the high of the 2024 election, the introduction of tariffs has deflated the optimism of CEOs of small and midsize businesses. Our latest research reveals that nearly 70% of CEOs expect negative impacts of changing tariff and trade policies,...

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Types of pricing models: Pricing strategies explained

Gina Abudi — Tue, 13 May 2025 09:33:00 +0000

A pricing strategy is a process and method for determining the favorable cost of the goods and services you sell. It helps you identify the factors that influence an optimal price point that you can adjust as needed to maintain...

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Why tariffs are more than a pricing strategy problem

Joe Galvin — Mon, 28 Apr 2025 15:00:00 +0000

When the U.S. announced the implementation of tariffs on April 2, 2025, it sent shock waves throughout the national and global business community, leaving many leaders increasingly uncertain — and wary — about their future, further illustrated by the significant...

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Developing pricing strategies while navigating uncertain times

Anne Petrik — Mon, 21 Apr 2025 18:12:43 +0000

In today’s volatile economic times, proactive pricing strategies are a crucial lever for CEOs of small and midsize businesses to achieve their business goals. The latest Vistage CEO Confidence Index survey revealed that 44% of CEOs have raised prices since...

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7 questions about pricing strategy with Casey Brown

Anne Petrik — Thu, 27 Oct 2022 21:00:00 +0000

The rising cost of everything is circular. Small and midsize businesses are impacted by inflationary pressures and, in turn, are also contributing to this as 67% of CEOs report plans to raise prices in the next 12 months according to...

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Strategic pricing when inflation crashes into recession

Anne Petrik — Fri, 26 Aug 2022 21:30:00 +0000

Download the webinar slides Inflation is impacting small and midsize businesses in a variety of ways. As a result, our research shows that 75% of CEOs plan to raise prices over the next 12 months. At the same time, record-setting...

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8 tips on how to inform customers of a price increase

Joe Galvin — Mon, 03 Dec 2018 11:52:14 +0000

Data from Vistage research confirms that tariffs are taking a toll on many vertical markets like wholesale trade, manufacturing and construction. Strategically, CEOs need to reconsider their supply chain and/or the reshoring of production. Tactically, tariffs are forcing CEOs to...

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