Marketing Strategy Archives | Vistage Research Center Resource for Business Leadership, Coaching, and CEOs Thu, 07 Aug 2025 21:32:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 141323424 Marketing in 2025: AI, uncertainty and the hidden cost of standing still /research-center/customer-engagement/marketing-strategy/20250610-marketing-in-2025/?utm_source=rss&utm_medium=rss&utm_campaign=20250610-marketing-in-2025 /research-center/customer-engagement/marketing-strategy/20250610-marketing-in-2025/#respond Tue, 10 Jun 2025 14:40:00 +0000 /research-center/?p=47570 We are at a unique time in history. Enabled by technology, marketers can deliver the right message to the right prospect at the right time based on their unique characteristics. Marketing can influence enterprise value, unlike ever before. Yet, marketing...

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]]> /research-center/customer-engagement/marketing-strategy/20250610-marketing-in-2025/feed/ 0 47570 How marketing spend has been transformed forever /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/?utm_source=rss&utm_medium=rss&utm_campaign=20240723-marketing-spend /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/#respond Tue, 23 Jul 2024 18:25:00 +0000 /research-center/?p=46225 Our annual review of marketing trends and spending benchmarks reveals a stunning subplot; the confluence of technologies including AI has already reshaped the field of modern marketing. Technology now comprises 20% of marketing spend and is projected to grow to...

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]]> /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/feed/ 0 46225 How to capitalize on the marketing revolution /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=20230616-capitalizing-marketing-revolution /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/#respond Fri, 16 Jun 2023 16:30:00 +0000 /research-center/?p=44119 In years past, we have published marketing spending benchmarks gathered through the CMO Survey — a collaboration between American Marketing Association, Duke University and Deloitte. It’s important to note that the companies that participate in the survey have Chief Marketing Officers,...

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]]> /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/feed/ 0 44119 3 key forces shaping buyer behavior /research-center/customer-engagement/marketing-strategy/20230117-3-key-forces-shaping-buyer-behavior/?utm_source=rss&utm_medium=rss&utm_campaign=20230117-3-key-forces-shaping-buyer-behavior /research-center/customer-engagement/marketing-strategy/20230117-3-key-forces-shaping-buyer-behavior/#respond Tue, 17 Jan 2023 20:45:00 +0000 /research-center/?p=43793 Human behavior change as a result of the pandemic has impacted nearly every aspect of our lives: our expectations, our priorities, our work, our employees and perhaps most dramatically, our customers. Vistage research revealed in Q4 2021 that 78% of...

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