Product & Pricing Archives | Vistage Research Center

Types of pricing models: Pricing strategies explained

Gina Abudi — Tue, 13 May 2025 09:33:00 +0000

A pricing strategy is a process and method for determining the favorable cost of the goods and services you sell. It helps you identify the factors that influence an optimal price point that you can adjust as needed to maintain...

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Handling tariff turbulence: Strategies for stability amid uncertainty

casey-brown — Thu, 08 May 2025 12:42:00 +0000

Watch now: In this webinar, Boost Profit’s Casey Brown shares insights on pricing in turbulent times and navigating through tariffs, inflation and uncertainty. I’m getting a lot of questions about tariffs. “What should we do?” This week, the White House...

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Why tariffs are more than a pricing strategy problem

Joe Galvin — Mon, 28 Apr 2025 15:00:00 +0000

When the U.S. announced the implementation of tariffs on April 2, 2025, it sent shock waves throughout the national and global business community, leaving many leaders increasingly uncertain — and wary — about their future, further illustrated by the significant...

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Developing pricing strategies while navigating uncertain times

Anne Petrik — Mon, 21 Apr 2025 18:12:43 +0000

In today’s volatile economic times, proactive pricing strategies are a crucial lever for CEOs of small and midsize businesses to achieve their business goals. The latest Vistage CEO Confidence Index survey revealed that 44% of CEOs have raised prices since...

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Are you making any of these common pricing mistakes?

vistage-uk-staff — Fri, 05 Jul 2024 09:49:16 +0000

“I used to design silicon chips for a living”, says David Abbott. “While that’s not relevant to pricing – the area I specialise in now – it did leave me with an admiration for data, evidence and numbers.” After that,...

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7 questions about pricing strategy with Casey Brown

Anne Petrik — Thu, 27 Oct 2022 21:00:00 +0000

The rising cost of everything is circular. Small and midsize businesses are impacted by inflationary pressures and, in turn, are also contributing to this as 67% of CEOs report plans to raise prices in the next 12 months according to...

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Pricing in Precarious Times

Vistage Staff — Wed, 19 Oct 2022 13:16:13 +0000

With soaring inflation and the cost of living crisis only worsening, prices are rising in all aspects of life. Is your business increasing its prices to keep up? Off the back of his Vistage webinar ‘The Psychology of Pricing’, we...

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Strategic pricing when inflation crashes into recession

Anne Petrik — Fri, 26 Aug 2022 21:30:00 +0000

Download the webinar slides Inflation is impacting small and midsize businesses in a variety of ways. As a result, our research shows that 75% of CEOs plan to raise prices over the next 12 months. At the same time, record-setting...

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Managing rising costs through strategic pricing

Joe Galvin — Fri, 29 Oct 2021 16:31:00 +0000

One of the most critical decisions CEOs need to consider is how to manage the rising cost of everything. At the heart of that: a solid pricing strategy. In the latest Vistage CEO Confidence Index survey, 74% of CEOs reported...

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