Marketing Archives | Vistage Research Center /research-center/category/customer-engagement/marketing-strategy/feed/ Resource for Business Leadership, Coaching, and CEOs Mon, 29 Dec 2025 21:47:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 141323424 AI and SEO: the New Paradigm of Search Everywhere Optimization /research-center/customer-engagement/marketing-strategy/20251105-ai-and-seo/?utm_source=rss&utm_medium=rss&utm_campaign=20251105-ai-and-seo /research-center/customer-engagement/marketing-strategy/20251105-ai-and-seo/#respond Wed, 05 Nov 2025 15:17:00 +0000 /research-center/?p=48230 For years, SEO was about one thing: getting to the top of Google. If you weren’t on page one, you might as well have been invisible. But thanks to generative AI, the rules have changed — and so must your...

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]]> /research-center/customer-engagement/marketing-strategy/20251105-ai-and-seo/feed/ 0 48230 Marketing in 2025: AI, uncertainty and the hidden cost of standing still /research-center/customer-engagement/marketing-strategy/20250610-marketing-in-2025/?utm_source=rss&utm_medium=rss&utm_campaign=20250610-marketing-in-2025 /research-center/customer-engagement/marketing-strategy/20250610-marketing-in-2025/#respond Tue, 10 Jun 2025 14:40:00 +0000 /research-center/?p=47570 We are at a unique time in history. Enabled by technology, marketers can deliver the right message to the right prospect at the right time based on their unique characteristics. Marketing can influence enterprise value, unlike ever before. Yet, marketing...

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]]> /research-center/customer-engagement/marketing-strategy/20250610-marketing-in-2025/feed/ 0 47570 How marketing spend has been transformed forever /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/?utm_source=rss&utm_medium=rss&utm_campaign=20240723-marketing-spend /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/#respond Tue, 23 Jul 2024 18:25:00 +0000 /research-center/?p=46225 Our annual review of marketing trends and spending benchmarks reveals a stunning subplot; the confluence of technologies including AI has already reshaped the field of modern marketing. Technology now comprises 20% of marketing spend and is projected to grow to...

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]]> /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/feed/ 0 46225 How to capitalize on the marketing revolution /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=20230616-capitalizing-marketing-revolution /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/#respond Fri, 16 Jun 2023 16:30:00 +0000 /research-center/?p=44119 In years past, we have published marketing spending benchmarks gathered through the CMO Survey — a collaboration between American Marketing Association, Duke University and Deloitte. It’s important to note that the companies that participate in the survey have Chief Marketing Officers,...

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]]> /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/feed/ 0 44119 3 key forces shaping buyer behavior /research-center/customer-engagement/marketing-strategy/20230117-3-key-forces-shaping-buyer-behavior/?utm_source=rss&utm_medium=rss&utm_campaign=20230117-3-key-forces-shaping-buyer-behavior /research-center/customer-engagement/marketing-strategy/20230117-3-key-forces-shaping-buyer-behavior/#respond Tue, 17 Jan 2023 20:45:00 +0000 /research-center/?p=43793 Human behavior change as a result of the pandemic has impacted nearly every aspect of our lives: our expectations, our priorities, our work, our employees and perhaps most dramatically, our customers. Vistage research revealed in Q4 2021 that 78% of...

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]]> /research-center/customer-engagement/marketing-strategy/20230117-3-key-forces-shaping-buyer-behavior/feed/ 0 43793 8 strategic ways to spend your marketing budget in 2022 /research-center/customer-engagement/marketing-strategy/20220215-how-to-spend-your-marketing-budget/?utm_source=rss&utm_medium=rss&utm_campaign=20220215-how-to-spend-your-marketing-budget /research-center/customer-engagement/marketing-strategy/20220215-how-to-spend-your-marketing-budget/#respond Wed, 16 Feb 2022 00:40:00 +0000 /research-center/?p=39976 As the world approaches the second anniversary of the COVID-19 pandemic, leaders are faced with marketing challenges that did not exist pre-pandemic. With that in mind, you might want to revisit your marketing budget. “The way organizations integrate their marketing...

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]]> /research-center/customer-engagement/marketing-strategy/20220215-how-to-spend-your-marketing-budget/feed/ 0 39976 The power of profitable conversations /research-center/business-leadership/the-power-of-profitable-conversations/?utm_source=rss&utm_medium=rss&utm_campaign=the-power-of-profitable-conversations /research-center/business-leadership/the-power-of-profitable-conversations/#respond Wed, 15 Dec 2021 17:41:40 +0000 /research-center/uncategorized/the-power-of-profitable-conversations/ AmyK Hutchens knows a thing or two about communication. International award-winning speaker, Amazon best-selling author and founder of the global community, shegetsit.com, AmyK has over 20 years of consulting and training experience with companies of all sizes. In a recent...

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]]> /research-center/business-leadership/the-power-of-profitable-conversations/feed/ 0 41591 [Research Report] 4 ways CEOs can adapt to buyer behavior /research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/?utm_source=rss&utm_medium=rss&utm_campaign=20211207-4-ways-ceos-can-adapt-to-buyer-behavior /research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/#respond Wed, 08 Dec 2021 00:25:00 +0000 /research-center/?p=39487 COVID-19 not only changed the way employees work but also how customers buy. In fact, Vistage research shows that 78% of small and midsize businesses (SMBs) have seen changes in buyer behavior. In today’s environment, buyers are more autonomous and...

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]]> /research-center/customer-engagement/marketing-strategy/20211207-4-ways-ceos-can-adapt-to-buyer-behavior/feed/ 0 39487 Do you have a stable table for growth? By Bryony Thomas /research-center/business-leadership/do-you-have-a-stable-table-for-growth-by-bryony-thomas/?utm_source=rss&utm_medium=rss&utm_campaign=do-you-have-a-stable-table-for-growth-by-bryony-thomas /research-center/business-leadership/do-you-have-a-stable-table-for-growth-by-bryony-thomas/#respond Mon, 29 Nov 2021 20:14:25 +0000 /research-center/uncategorized/do-you-have-a-stable-table-for-growth-by-bryony-thomas/ Imagine trying to tap dance whilst juggling plates. Tricky, right? Now imagine trying to do this on a table with wobbly legs. Trickier still? This paints a vivid picture of the challenge that most growing businesses are facing. Running a...

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]]> /research-center/business-leadership/do-you-have-a-stable-table-for-growth-by-bryony-thomas/feed/ 0 41595 How joining forces with others boosts your decision making power /research-center/business-leadership/how-joining-forces-with-others-boosts-your-decision-making-power/?utm_source=rss&utm_medium=rss&utm_campaign=how-joining-forces-with-others-boosts-your-decision-making-power /research-center/business-leadership/how-joining-forces-with-others-boosts-your-decision-making-power/#respond Tue, 02 Feb 2021 19:14:44 +0000 /research-center/uncategorized/how-joining-forces-with-others-boosts-your-decision-making-power/ We all make bad decisions. It’s human nature. When choices are available, it’s easy to make the wrong decision. And we can all carry those wrong decisions with us, making us reluctant to make them in the future.  Making decisions,...

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