Sales & Business Marketing Articles | Vistage Research Center /research-center/category/customer-engagement/feed/ Resource for Business Leadership, Coaching, and CEOs Mon, 23 Jun 2025 23:08:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 141323424 Marketing in 2025: AI, uncertainty and the hidden cost of standing still /research-center/customer-engagement/marketing-strategy/20250610-marketing-in-2025/?utm_source=rss&utm_medium=rss&utm_campaign=20250610-marketing-in-2025 /research-center/customer-engagement/marketing-strategy/20250610-marketing-in-2025/#respond Tue, 10 Jun 2025 14:40:00 +0000 /research-center/?p=47570 We are at a unique time in history. Enabled by technology, marketers can deliver the right message to the right prospect at the right time based on their unique characteristics. Marketing can influence enterprise value, unlike ever before. Yet, marketing...

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]]> /research-center/customer-engagement/marketing-strategy/20250610-marketing-in-2025/feed/ 0 47570 Types of pricing models: Pricing strategies explained /research-center/customer-engagement/product-pricing/20250513-the-price-is-right-5-pricing-models-explained/?utm_source=rss&utm_medium=rss&utm_campaign=20250513-the-price-is-right-5-pricing-models-explained /research-center/customer-engagement/product-pricing/20250513-the-price-is-right-5-pricing-models-explained/#comments Tue, 13 May 2025 09:33:00 +0000 https://blog.vistage.com/?p=9844 A pricing strategy is a process and method for determining the favorable cost of the goods and services you sell. It helps you identify the factors that influence an optimal price point that you can adjust as needed to maintain...

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]]> /research-center/customer-engagement/product-pricing/20250513-the-price-is-right-5-pricing-models-explained/feed/ 3 9844 Handling tariff turbulence: Strategies for stability amid uncertainty /research-center/customer-engagement/product-pricing/20250404-tariff-turbulence/?utm_source=rss&utm_medium=rss&utm_campaign=20250404-tariff-turbulence /research-center/customer-engagement/product-pricing/20250404-tariff-turbulence/#respond Thu, 08 May 2025 12:42:00 +0000 /research-center/uncategorized/20250404-tariff-turbulence/ Watch now: In this webinar, Boost Profit’s Casey Brown shares insights on pricing in turbulent times and navigating through tariffs, inflation and uncertainty.  I’m getting a lot of questions about tariffs. “What should we do?” This week, the White House...

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]]> /research-center/customer-engagement/product-pricing/20250404-tariff-turbulence/feed/ 0 47166 Why tariffs are more than a pricing strategy problem /research-center/customer-engagement/product-pricing/20250428-pricing-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=20250428-pricing-strategy /research-center/customer-engagement/product-pricing/20250428-pricing-strategy/#respond Mon, 28 Apr 2025 15:00:00 +0000 /research-center/?p=47246 When the U.S. announced the implementation of tariffs on April 2, 2025, it sent shock waves throughout the national and global business community, leaving many leaders increasingly uncertain — and wary — about their future, further illustrated by the significant...

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]]> /research-center/customer-engagement/product-pricing/20250428-pricing-strategy/feed/ 0 47246 Developing pricing strategies while navigating uncertain times /research-center/customer-engagement/product-pricing/20250421-developing-pricing-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=20250421-developing-pricing-strategies /research-center/customer-engagement/product-pricing/20250421-developing-pricing-strategies/#respond Mon, 21 Apr 2025 18:12:43 +0000 /research-center/?p=47262 In today’s volatile economic times, proactive pricing strategies are a crucial lever for CEOs of small and midsize businesses to achieve their business goals. The latest Vistage CEO Confidence Index survey revealed that 44% of CEOs have raised prices since...

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]]> /research-center/customer-engagement/product-pricing/20250421-developing-pricing-strategies/feed/ 0 47262 How marketing spend has been transformed forever /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/?utm_source=rss&utm_medium=rss&utm_campaign=20240723-marketing-spend /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/#respond Tue, 23 Jul 2024 18:25:00 +0000 /research-center/?p=46225 Our annual review of marketing trends and spending benchmarks reveals a stunning subplot; the confluence of technologies including AI has already reshaped the field of modern marketing. Technology now comprises 20% of marketing spend and is projected to grow to...

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]]> /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/feed/ 0 46225 Are you making any of these common pricing mistakes? /research-center/customer-engagement/product-pricing/are-you-making-any-of-these-common-pricing-mistakes/?utm_source=rss&utm_medium=rss&utm_campaign=are-you-making-any-of-these-common-pricing-mistakes /research-center/customer-engagement/product-pricing/are-you-making-any-of-these-common-pricing-mistakes/#respond Fri, 05 Jul 2024 09:49:16 +0000 /research-center/?p=45966 “I used to design silicon chips for a living”, says David Abbott. “While that’s not relevant to pricing – the area I specialise in now – it did leave me with an admiration for data, evidence and numbers.” After that,...

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]]> /research-center/customer-engagement/product-pricing/are-you-making-any-of-these-common-pricing-mistakes/feed/ 0 45966 5 ways to build a high-performing sales team for your small business /research-center/customer-engagement/sales/20231013-build-high-performing-sales-team/?utm_source=rss&utm_medium=rss&utm_campaign=20231013-build-high-performing-sales-team /research-center/customer-engagement/sales/20231013-build-high-performing-sales-team/#respond Fri, 13 Oct 2023 15:02:00 +0000 /research-center/?p=44435 In the world of small business, sales teams are the lifeblood of growth and success. A high-performing sales team can drive revenue, create loyal customers, and propel your business to new heights. But not if you’re currently the business owner...

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]]> /research-center/customer-engagement/sales/20231013-build-high-performing-sales-team/feed/ 0 44435 How to capitalize on the marketing revolution /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=20230616-capitalizing-marketing-revolution /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/#respond Fri, 16 Jun 2023 16:30:00 +0000 /research-center/?p=44119 In years past, we have published marketing spending benchmarks gathered through the CMO Survey — a collaboration between American Marketing Association, Duke University and Deloitte. It’s important to note that the companies that participate in the survey have Chief Marketing Officers,...

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]]> /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/feed/ 0 44119 3 key forces shaping buyer behavior /research-center/customer-engagement/marketing-strategy/20230117-3-key-forces-shaping-buyer-behavior/?utm_source=rss&utm_medium=rss&utm_campaign=20230117-3-key-forces-shaping-buyer-behavior /research-center/customer-engagement/marketing-strategy/20230117-3-key-forces-shaping-buyer-behavior/#respond Tue, 17 Jan 2023 20:45:00 +0000 /research-center/?p=43793 Human behavior change as a result of the pandemic has impacted nearly every aspect of our lives: our expectations, our priorities, our work, our employees and perhaps most dramatically, our customers. Vistage research revealed in Q4 2021 that 78% of...

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