Sales & Business Marketing Articles | Vistage Research Center

Handling tariff turbulence: Strategies for stability amid uncertainty

casey-brown — Thu, 08 May 2025 12:42:00 +0000

Watch now: In this webinar, Boost Profit’s Casey Brown shares insights on pricing in turbulent times and navigating through tariffs, inflation and uncertainty. I’m getting a lot of questions about tariffs. “What should we do?” This week, the White House...

The post Handling tariff turbulence: Strategies for stability amid uncertainty appeared first on Vistage Research Center.

Why tariffs are more than a pricing strategy problem

Joe Galvin — Mon, 28 Apr 2025 15:00:00 +0000

When the U.S. announced the implementation of tariffs on April 2, 2025, it sent shock waves throughout the national and global business community, leaving many leaders increasingly uncertain — and wary — about their future, further illustrated by the significant...

The post Why tariffs are more than a pricing strategy problem appeared first on Vistage Research Center.

Developing pricing strategies while navigating uncertain times

Anne Petrik — Mon, 21 Apr 2025 18:12:43 +0000

In today’s volatile economic times, proactive pricing strategies are a crucial lever for CEOs of small and midsize businesses to achieve their business goals. The latest Vistage CEO Confidence Index survey revealed that 44% of CEOs have raised prices since...

The post Developing pricing strategies while navigating uncertain times appeared first on Vistage Research Center.

How marketing spend has been transformed forever

Marc Emmer — Tue, 23 Jul 2024 18:25:00 +0000

Our annual review of marketing trends and spending benchmarks reveals a stunning subplot; the confluence of technologies including AI has already reshaped the field of modern marketing. Technology now comprises 20% of marketing spend and is projected to grow to...

The post How marketing spend has been transformed forever appeared first on Vistage Research Center.

Are you making any of these common pricing mistakes?

vistage-uk-staff — Fri, 05 Jul 2024 09:49:16 +0000

“I used to design silicon chips for a living”, says David Abbott. “While that’s not relevant to pricing – the area I specialise in now – it did leave me with an admiration for data, evidence and numbers.” After that,...

The post Are you making any of these common pricing mistakes? appeared first on Vistage Research Center.

5 ways to build a high-performing sales team for your small business

klyn-elsbury — Fri, 13 Oct 2023 15:02:00 +0000

In the world of small business, sales teams are the lifeblood of growth and success. A high-performing sales team can drive revenue, create loyal customers, and propel your business to new heights. But not if you’re currently the business owner...

The post 5 ways to build a high-performing sales team for your small business appeared first on Vistage Research Center.

How to capitalize on the marketing revolution

Marc Emmer — Fri, 16 Jun 2023 16:30:00 +0000

In years past, we have published marketing spending benchmarks gathered through the CMO Survey — a collaboration between American Marketing Association, Duke University and Deloitte. It’s important to note that the companies that participate in the survey have Chief Marketing Officers,...

The post How to capitalize on the marketing revolution appeared first on Vistage Research Center.

3 key forces shaping buyer behavior

Joe Galvin — Tue, 17 Jan 2023 20:45:00 +0000

Human behavior change as a result of the pandemic has impacted nearly every aspect of our lives: our expectations, our priorities, our work, our employees and perhaps most dramatically, our customers. Vistage research revealed in Q4 2021 that 78% of...

The post 3 key forces shaping buyer behavior appeared first on Vistage Research Center.

7 questions about pricing strategy with Casey Brown

Anne Petrik — Thu, 27 Oct 2022 21:00:00 +0000

The rising cost of everything is circular. Small and midsize businesses are impacted by inflationary pressures and, in turn, are also contributing to this as 67% of CEOs report plans to raise prices in the next 12 months according to...

The post 7 questions about pricing strategy with Casey Brown appeared first on Vistage Research Center.

Pricing in Precarious Times

Vistage Staff — Wed, 19 Oct 2022 13:16:13 +0000

With soaring inflation and the cost of living crisis only worsening, prices are rising in all aspects of life. Is your business increasing its prices to keep up? Off the back of his Vistage webinar ‘The Psychology of Pricing’, we...

The post Pricing in Precarious Times appeared first on Vistage Research Center.