Marc Emmer, Author at Vistage Research Center /research-center/author/marc-emmer/feed/ Resource for Business Leadership, Coaching, and CEOs Thu, 07 Aug 2025 21:36:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 141323424 Marketing in 2025: AI, uncertainty and the hidden cost of standing still /research-center/customer-engagement/marketing-strategy/20250610-marketing-in-2025/?utm_source=rss&utm_medium=rss&utm_campaign=20250610-marketing-in-2025 /research-center/customer-engagement/marketing-strategy/20250610-marketing-in-2025/#respond Tue, 10 Jun 2025 14:40:00 +0000 /research-center/?p=47570 We are at a unique time in history. Enabled by technology, marketers can deliver the right message to the right prospect at the right time based on their unique characteristics. Marketing can influence enterprise value, unlike ever before. Yet, marketing...

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]]> /research-center/customer-engagement/marketing-strategy/20250610-marketing-in-2025/feed/ 0 47570 How business owners will adapt to AI /research-center/business-growth-strategy/20250512-business-owners-adapt-ai/?utm_source=rss&utm_medium=rss&utm_campaign=20250512-business-owners-adapt-ai /research-center/business-growth-strategy/20250512-business-owners-adapt-ai/#respond Mon, 12 May 2025 17:50:00 +0000 /research-center/?p=47354 Business owners are actively seeking AI solutions that will transform their organizations forever, are easy to implement and free. Our expectations may be a wee bit unrealistic. Over the last several months, artificial intelligence (AI) has transitioned from a theoretical...

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]]> /research-center/business-growth-strategy/20250512-business-owners-adapt-ai/feed/ 0 47354 Mergers and acquisitions trends for 2025 and beyond /research-center/business-financials/mergers-acquisitions/20230717-mergers-and-acquisitions-trends-2023-and-beyond/?utm_source=rss&utm_medium=rss&utm_campaign=20230717-mergers-and-acquisitions-trends-2023-and-beyond /research-center/business-financials/mergers-acquisitions/20230717-mergers-and-acquisitions-trends-2023-and-beyond/#respond Wed, 02 Apr 2025 16:30:00 +0000 /research-center/?p=44205 It’s been the best of times and worst of times for mergers and acquisitions. As volume and valuations rose in Q4 of 2024, it was expected that the New Year would bring a resurgent M&A market. The potential for cheaper...

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]]> /research-center/business-financials/mergers-acquisitions/20230717-mergers-and-acquisitions-trends-2023-and-beyond/feed/ 0 44205 Economic trends for 2025 and beyond /research-center/business-financials/economic-trends/20241111-economic-trends-for-2025-and-beyond/?utm_source=rss&utm_medium=rss&utm_campaign=20241111-economic-trends-for-2025-and-beyond /research-center/business-financials/economic-trends/20241111-economic-trends-for-2025-and-beyond/#respond Mon, 11 Nov 2024 16:00:00 +0000 /research-center/?p=46630 To project into the future, we must first understand the past. Much of the last year’s narrative has been about the Federal Reserve trying to cool inflation. Its root cause was certainly formulaic — part short-term reaction to supply chain...

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]]> /research-center/business-financials/economic-trends/20241111-economic-trends-for-2025-and-beyond/feed/ 0 46630 Technology trends for 2025: AI and beyond /research-center/business-financials/economic-trends/20241104-technology-trends-for-2025-ai-and-beyond/?utm_source=rss&utm_medium=rss&utm_campaign=20241104-technology-trends-for-2025-ai-and-beyond /research-center/business-financials/economic-trends/20241104-technology-trends-for-2025-ai-and-beyond/#respond Mon, 04 Nov 2024 16:26:00 +0000 /research-center/?p=46593 Editor’s note: This is the third installment of an annual 4-part series on the trends impacting small and midsize businesses. Here, we study technology trends for 2025. While artificial intelligence dominated the business news in 2024, it was mostly large...

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]]> /research-center/business-financials/economic-trends/20241104-technology-trends-for-2025-ai-and-beyond/feed/ 0 46593 Social & workplace trends for 2025 and beyond /research-center/business-financials/economic-trends/20241028-social-workplace-trends-2025-and-beyond/?utm_source=rss&utm_medium=rss&utm_campaign=20241028-social-workplace-trends-2025-and-beyond /research-center/business-financials/economic-trends/20241028-social-workplace-trends-2025-and-beyond/#respond Mon, 28 Oct 2024 15:30:00 +0000 /research-center/?p=46572 Editor’s note: This is the second installment of an annual 4-part series on the trends impacting small and midsize businesses. Here, we study social and workplace trends for 2025. As we move further from the pandemic era, Americans are grappling...

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]]> /research-center/business-financials/economic-trends/20241028-social-workplace-trends-2025-and-beyond/feed/ 0 46572 Ecological trends for 2025 and beyond /research-center/business-financials/economic-trends/20241021-ecological-trends-2025-and-beyond/?utm_source=rss&utm_medium=rss&utm_campaign=20241021-ecological-trends-2025-and-beyond /research-center/business-financials/economic-trends/20241021-ecological-trends-2025-and-beyond/#respond Mon, 21 Oct 2024 18:05:00 +0000 /research-center/?p=46555 Editor’s note: This is the first installment of an annual 4-part series on the trends impacting small and midsize businesses. Here, we study ecological trends for 2025. Businesses are increasingly aware of the importance of sustainability as part of their...

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]]> /research-center/business-financials/economic-trends/20241021-ecological-trends-2025-and-beyond/feed/ 0 46555 How marketing spend has been transformed forever /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/?utm_source=rss&utm_medium=rss&utm_campaign=20240723-marketing-spend /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/#respond Tue, 23 Jul 2024 18:25:00 +0000 /research-center/?p=46225 Our annual review of marketing trends and spending benchmarks reveals a stunning subplot; the confluence of technologies including AI has already reshaped the field of modern marketing. Technology now comprises 20% of marketing spend and is projected to grow to...

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]]> /research-center/customer-engagement/marketing-strategy/20240723-marketing-spend/feed/ 0 46225 Economic trends for 2024 and beyond /research-center/business-financials/economic-trends/20231106-economic-trends-for-2024-and-beyond/?utm_source=rss&utm_medium=rss&utm_campaign=20231106-economic-trends-for-2024-and-beyond /research-center/business-financials/economic-trends/20231106-economic-trends-for-2024-and-beyond/#respond Mon, 06 Nov 2023 17:40:12 +0000 /research-center/?p=44604 Editor’s note: This is the third installment of an annual 4-part series on trends impacting small and midsize businesses. Here, we study economic trends for 2024. Some have compared U.S. Federal Reserve Chair Jerome Powell to that friend who always...

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]]> /research-center/business-financials/economic-trends/20231106-economic-trends-for-2024-and-beyond/feed/ 0 44604 How to capitalize on the marketing revolution /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/?utm_source=rss&utm_medium=rss&utm_campaign=20230616-capitalizing-marketing-revolution /research-center/customer-engagement/marketing-strategy/20230616-capitalizing-marketing-revolution/#respond Fri, 16 Jun 2023 16:30:00 +0000 /research-center/?p=44119 In years past, we have published marketing spending benchmarks gathered through the CMO Survey — a collaboration between American Marketing Association, Duke University and Deloitte. It’s important to note that the companies that participate in the survey have Chief Marketing Officers,...

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